The focus of the Starting Small series is to introduce you to some amazing individuals who have created their own businesses from scratch. They are full of passion, life, and love. Once a month, we feature a new business owner, and pick their brain regarding how they started their business, advice to those who have/wish to have a business themselves, making time for oneself, and most importantly, which they love most about being a small business owner. I hope these individuals will inspire you, motivate you, and fill your heart with as much love as they’ve filled mine!
To know Sarah, is to love Sarah. She’s the epitome of a hard-working mother, savvy business woman, and all-around fabulous mama bear. I had the privilege of chatting with Sarah (while she was on vacation, might I add) and could not wait to share her tips and tricks to being successful, going after what you love, and new product she’s loving this fall!
Sarah and her little bears, Eli and Hannah.
Your company’s name is such a wonderful reflection of your children, Hannah and Eli! How did you decide to incorporate their names into the company’s name? // Well it all started when I would sell the kids clothes they had outgrown via Instagram & send invoices. Instead of “used” or “worn” I used the term “Loved”… So my business literally started with items that were Loved by Hannah and Eli.
When did you first realize that your dream of starting a clothing line was a tangible reality? (first sale, the first time your shop sold out, increase in IG following etc.) // I would say the first realization that what I was doing could be an actual reality is when I previewed the design “Man Cub” (which stems from my son). The response from friends, family, and Instagram following was amazing, something I couldn’t ignore. From “Man Cub” came “Mama Bear” and I set up a pre-order and sold over 300 items before they were even printed. That was the second sign that confirmed that I was on to something big.
Describe a typical day in your life! How do you incorporate your family + business + personal time into your day? // I feel like my typical day is not really something to write home about. I have two friends that come over after the kids are all dropped off at school (around 9am) and we begin processing orders and shipping items out. We work until the kids are out of school about 2:30 and then my husband swings by real quick and takes all of the packages down to the post office. I try hard to be done with emails and such around 3:30 and I won’t log on again until the morning. I do post on Instagram every few hours & love to communicate with my “insta-fam” and see what’s going on. I do have a virtual assistant who helps me manage my emails and returns. Having a virtual assistant take over these processes has been a game changer for me. I am able to spend more time with the family, make dinner, go to the kids sports games, etc.
Tori Spelling and her kiddies all wearing Loved By Hannah and Eli tees
Favorite memory so far during your small business journey? // Somehow, my small business was lucky enough to be invited to a celebrity Christmas party hosted by The Guncles. I’m pretty sure cupcakeMAG had a lot to do with it! The response I got from various celebrities and socialites seemed to be very genuine and it made me feel like what I had started was relatable to everyone! I was able to bring two good friends to LA with me, take pictures with celebs (such as Tori Spelling, Tiffany Amber Theissen and Haylie Duff) and pass out my merchandise. It was something I will never forget!
You recently shared more tees that aren’t just for the Mom! What piece from your fall collection are you currently obsessing over? // Yes, I’m so excited to broaden our horizons, as well as bring back some of the shirts I started with, such as “Ugh.” “Meh.” and “Laundry Day” . This Fall I’ll be living in my “Sweater Weather” and “Cozy Day” fleece all Fall/Winter long!! It’s just all so readable, I think my Insta-fam and “non moms” will really love them!