Behind the Brand: Summer 2017 Photoshoot

Our Summer 2017 collection was a breeze to shoot with Hawaii based photographer, Emma McCullough. See more of our latest photoshoot and the woman behind it below. Thanks to Emma for making our collection look incredible and to the amazing local kids that rocked the heck out of the clothes!

 Let me introduce you to Emma!

Aloha! My name is Emma McCullough. I am a photographer living on the North Shore of Oahu with my island tribe - husband Trenton, and two young sons, River & Cecret. We are outdoor enthusiasts and survive on good surf, jungle bike rides, and grocery store sushi. I am also an eclectic minimalist, striving always to simplify and fill our lives with the stuff that matters. 

Although my first love is writing (I studied English & Cultural Anthropology in college), I became passionate about photography five years ago when a Canon AE-1 film camera fell into my hands. Since that time, I have enjoyed capturing a wide range of subjects, from the tiniest newborn baby to juicy backyard burgers. Though I now shoot digitally, I continue to be inspired by natural light and slow, authentic moments with friends and family.

See more of Emma's work on and follow along with her family's adventures on Instagram: @emmaericksonmcc

Now on to the photoshoot, shot on the North Shore of Oahu.

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  • Amanda Love on

    Beautiful photos! Adorable kids, and a lovely setting! I think it’s always fun to photograph kids because they’re so cute and they’re not afraid to have fun in front of the camera!

  • Pam on

    What a great photo shoot. I especially like the photo of the kids climbing the tree.

  • Mitch on

    What a great group of models you have! These pictures are adorable. And I love all the clothing! Thanks for sharing!

  • Ashley on

    Omgosh, what fabulous pictures!!! Those are absolutely gorgeous.

  • Maureen on

    Awww what a fun little photo shoot. I love the clothing options here, perfect for summer season to stay cool and look cool!

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