Behind the Brand: Summer 2017 Photoshoot

Our Summer 2017 collection was a breeze to shoot with Hawaii based photographer, Emma McCullough. See more of our latest photoshoot and the woman behind it below. Thanks to Emma for making our collection look incredible and to the amazing local kids that rocked the heck out of the clothes!

 Let me introduce you to Emma!

Aloha! My name is Emma McCullough. I am a photographer living on the North Shore of Oahu with my island tribe - husband Trenton, and two young sons, River & Cecret. We are outdoor enthusiasts and survive on good surf, jungle bike rides, and grocery store sushi. I am also an eclectic minimalist, striving always to simplify and fill our lives with the stuff that matters. 

Although my first love is writing (I studied English & Cultural Anthropology in college), I became passionate about photography five years ago when a Canon AE-1 film camera fell into my hands. Since that time, I have enjoyed capturing a wide range of subjects, from the tiniest newborn baby to juicy backyard burgers. Though I now shoot digitally, I continue to be inspired by natural light and slow, authentic moments with friends and family.

See more of Emma's work on and follow along with her family's adventures on Instagram: @emmaericksonmcc

Now on to the photoshoot, shot on the North Shore of Oahu.

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  • Annemarie LeBlanc on

    I love your photos. So clear and crisp. I love how you were able to take photos of them playing, or just being themselves. The shirts look all so cute, and all those kids are so adorable!

  • Wendy Polisi on

    I’m glad you let us learn a bit about this very talented woman, Adrianne! The photography is so crisp and clean and not to mention the adorable children! Love the names of the boys as well.

  • Crystal on

    Those are the perfect vibe for summertime. The beachy keen shirt would be perfect for my mermaid of a daughter.

  • Toni | Boulder Locavore on

    These photos are so cute! What a fun photoshoot with the kids!

  • Travel Blogger on

    So many great photos! I have always wanted to go to Hawaii, and your photos prove just how amazing it looks.

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